The festival features some the country's most colorful displays of pomp and pageantry: participants garbed in bright-colored costumes dance to the rhythm of drums, trumpets, and native gongs. The streets are usually lined with vendors and pedestrians all wanting to witness the street-dancing. Smaller versions of the festival are also held in various parts of the province, also to celebrate and honor the Santo Niño. There is also a Sinulog sa Kabataan, which is performed by the youths of Cebu a week before the Grand Parade.

Recently, the cultural event has been commercialized as a tourist attraction and instead of traditional street-dancing from locals, Sinulog also came to mean a contest featuring contingents from various parts of the country. The Sinulog Contest is traditionally held in the Cebu City Sports Complex, where most of Cebu's major provincial events are held.